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Strategic Insights

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Strategy

The Changing Landscape of Reporting and Attribution

Photo of Daniel Rostron Daniel Rostron (Former) Strategy Lead - UK
Aug 9th, 2021 6 min read
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How To Strategy

4 Tips For Convincing Clients It’s Time To Pivot

Pivoting your client’s digital marketing strategy can help them adapt in uncertain times - if everyone’s on board. Read how to get buy-in from client management now.

Photo of Lucy Applegarth Lucy Applegarth Senior Account Manager
May 6th, 2020 5 min read
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CRO Strategy UX

5 Free UX Recommendations To Boost Online Sales

As online shopping booms during the COVID-19 pandemic, learn how you can leverage UX design to drive sales & discover Yoghurt Digital’s Ultimate UX Guidelines now!

Photo of Rai Campbell Raimundo Campbell Head of Strategy
May 4th, 2020 7 min read
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How To Strategy

How To Create A Tag Management Strategy

Looking for a more efficient way to collect website visitor data? Read our guide to creating an effective tag management strategy in just 5 steps now!

Photo of Minhal Zaidi Minhal Zaidi Web Developer
Apr 14th, 2020 6 min read
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Discover digital marketing strategy tips, industry updates and the latest news from our digital marketing agency on the Yoghurt Digital blog.

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    How To Leverage UX Research Insights In A Biddable Media Strategy

    You’ve done the UX research, but what do you do with your findings? Read this to learn how to apply your UX research insights to your biddable media strategy.

    Photo of Mckenzie Toyne Mckenzie Toyne Biddable Media Executive
    Jan 20th, 2020 7 min read
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    Biddable Strategy

    How To Market Your Small Business On A Budget

    Want to learn how to market your small business on a budget? Discover our top 10 digital & Google Ads tips now to maximise conversions without breaking the bank.

    Photo of Gilad Shabad Gilad Shabad Biddable Specialist
    Aug 22nd, 2019 6 min read
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    CRO How To Strategy

    How To Set Up Enhanced Ecommerce Tracking

    Enhanced ECommerce can optimise your conversions & improve your site. Learn how to set up enhanced ecommerce & Google Tag with this step-by-step guide now.

    Photo of Minhal Zaidi Minhal Zaidi Web Developer
    Aug 13th, 2019 8 min read
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    CRO Strategy

    A Guide To Building, Measuring And Improving Your Value Proposition

    Your business' unique value proposition (UVP) should be at the heart of your digital marketing strategy. Learn more about developing a strong UVP now.

    Photo of Ian Fong Ian Fong Co-Founder & Head of UX & Optimisation
    Jul 31st, 2019 14 min read
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    CRO How To Strategy

    Gaining Behavioural Insights With Google Analytics

    Google Analytics advanced segments give you plenty of good behavioural insights that are particularly useful for A/B testing. Learn more about segments now.

    Photo of Trang Quach Trang Quach Senior UX & Conversion Specialist
    Jul 10th, 2019 5 min read
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    Agency News Strategy

    The Yoghurt Digital Strategist Challenge

    At Yoghurt Digital, constant learning & development is one of our team's core values. Learn about our recent "Strategist Challenge" in-house hackathon now.

    Yoghurt Digital logo Yoghurt Digital
    Jun 21st, 2019 3 min read
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