What is link building, exactly?
Link building is all about getting other websites to link to pages on your site, to get what we call backlinks. As one of the three pillars of SEO, link building is an essential aspect of SEO that involves a blend of Digital PR strategies, relationship building with strategic publishers, and a well-thought-out link-building strategy to get your brand exposure to the right audience.
At Yoghurt, we use the correct link-building tactics to acquire natural, authentic, and valuable backlinks. With specialised digital PR and outreach skills, our SEO experts can devise and execute an effective link-building strategy that drives qualified traffic back to your website.
The importance of link building in SEO
SEO search engines, like Google, consider the quality and quantity of external links pointing to your site to indicate its authority and relevance. In other words, when a high-quality website links to your site, it signals to search engines that your site is also high-quality and valuable. This, in turn, leads to improved search engine rankings, increased organic traffic, and, ultimately, more potential customers finding your business online. Link building is crucial to improve your online visibility and establishing your brand as a credible source of information within your industry.
A good SEO link-building strategy is about quality, not quantity
As a strictly white-hat SEO agency, we pride ourselves on using only quality link-building techniques to craft effective link-building strategies that will stand the test of time - and of Google algorithm updates. Our team of digital PR specialists will help you define your link-building objectives and identify areas for growth and improvement before finding collaboration opportunities that take strategic brand alignment into account.
Following a competitive backlink analysis, we’ll highlight potential partners complementing your offering and brand identity. From bloggers and influencers to publications, we’ll conduct all outreach activities personally and build solid, lasting relationships with these strategic publishers. Throughout the process, our SEO link-building services dovetail with our content production, creative, and technical SEO offerings to deliver engaging PR campaigns that get engagement.
Build partnerships based on evidence
Data is at the core of what we do. From start to finish, our strategy is based on longevity while leveraging quick wins to boost your authority:
Analysis of link profiles to identify highly-strategic partners
Thorough competitor research to bridge competitive gaps
Careful selection of partners aligned with your brand and goals
Guest-post production following your brand’s tone of voice
Outreach and relationship-building with publishers
Advanced link-building techniques, such as link reclamation and broken link building
Digital PR & Linkbuilding
Digital PR is about using content marketing and traditional PR strategies to generate media coverage for your brand and naturally build links to your site. It involves tactics like creating shareable content and pitching stories to journalists and publishers. When a digital agency does digital PR, you can rest assured that your backlinks will be from authoritative websites and contribute to your SEO strategy's success.
By combining PR tactics with a strong understanding of SEO best practices, we can help you build a robust backlink profile that improves your search engine rankings and drives qualified traffic to your site.
Link Building & Digital PR FAQs
Link building is a critical off-page SEO technique that entails obtaining hyperlinks from other websites leading to yours. These hyperlinks, often called backlinks or inbound links, are endorsements from other sites, signalling to search engines that your site holds relevance, credibility, and value.
The higher the quality and quantity of these backlinks, the more your site is perceived as an authoritative resource in your field, leading to improved search engine rankings and increased organic traffic.
At Yoghurt Digital, we take pride in crafting a link-building strategy that targets quality over quantity and builds strategic relationships to drive qualified traffic to your website.
Link building is a fundamental strategy for enhancing off-page SEO performance. The authority that a strong backlink imparts to your website and the leads it generates plays a pivotal role in augmenting your site's ranking and attracting potential leads for conversions.
Digital PR is akin to link building, designed to fortify your site's authority and boost brand recognition. It involves producing captivating and shareable content and promoting it to secure media coverage and naturally generate authoritative backlinks to your website.
Link building and digital PR are collaborative strategies to improve your website's search engine rankings, amplify online visibility, and drive increased traffic. They contribute to enhanced search engine rankings and domain authority, increased organic traffic, boosted brand visibility and recognition, and elevated industry credibility.
Working in tandem with our strategies, assist in establishing your website as a go-to source of industry knowledge, driving targeted traffic that translates into conversions and propels business success.