The importance of a content marketing strategy
As the digital landscape becomes increasingly crowded, delivering strategic content that cuts through the noise and sends a clear message is more important than ever. With years of experience and a thorough understanding of digital media, our team knows more than a thing or two about what makes good website content.
At the beginning of every content project, we’ll conduct a content audit that identifies the strengths, weaknesses, and growth opportunities of your current content offering. From there, we’ll develop a holistic content marketing strategy that includes:
- Keyword research and recommendations
- A content calendar
- Partnership and placement opportunities
- Recommendations for optimising on-page SEO content
- And more!
Throughout the strategy process, we’ll work closely with your internal team to ensure our content recommendations dovetail with any internal campaigns or goals.
A good content strategy is more than just words
Think good content is just about copy? Think again. The best SEO content takes into account a range of factors including keyword trends, internal linking, anchor text, and competitor analysis. Addressing all of these things in a single piece of content is challenging, and something better left to the experts. Like us.
Wordsmiths with a head for numbers
Like all our data-driven marketing services, our content marketing strategy and production offering is backed by data. Our SEO content specialists use the best technical SEO and content research tools to identify industry trends and evolving best practices and ensure that you stay ahead of the curve. All our recommendations are backed by data and driven by a focus on results, rather than opinion.
On top of this, our experience working across a breadth of industries - from health and beauty to finance and tech - means that we’re well-equipped to deliver different content strategies that are tailored to your specific needs.