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CRO Strategy

Priority Deathmatch: Build vs Optimise

Conversion rate optimisation is the core of data driven marketing: But what does it really mean? Discover this post to learn the answer to this question & more.

Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
Apr 21st, 2017 8 min read
CRO Strategy

Priority Deathmatch: Branding vs Conversion

Not sure whether branding or conversion rate optimisation is the best option for you? Discover this piece to learn why the answer may not be as simple as you think.

Photo of Trang Quach Trang Quach Senior UX & Conversion Specialist
Apr 18th, 2017 5 min read
CRO Strategy

Are Carousels Killing Your Conversions?

How well do you understand your site's carousel conversion rates? Learn why carousels could be doing more harm than good & discover the 5 second user test now.

Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
Feb 24th, 2017 5 min read
CRO Strategy

Invest In Agile Data – Not Big Data

Big Data has its uses, but when it comes to data driven digital marketing strategies, it's an ineffective change agent. Learn why & discover alternatives now.

Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
Jan 30th, 2017 6 min read
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Discover digital marketing strategy tips, industry updates and the latest news from our digital marketing agency on the Yoghurt Digital blog.

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    SEO Strategy

    3 SEO Considerations Before Launching Your New Website

    Preparing for a new site launch? To give yourself the best opportunity for strong rankings & maintain these, here are 3 SEO considerations to look into pre-launch.

    Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
    Jan 4th, 2017 6 min read
    Google Updates SEO Strategy

    Every Google Algorithm Change (so far) Explained

    Want to get up to speed on the latest Google algorithm changes? Discover our cheat sheet for everything you need to know, from Google algorithm change history to trends.

    Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
    May 13th, 2016 11 min read
    Biddable Google Updates Strategy

    Your Guide To GTIN Codes

    The latest Google update, launching on May 16, requires all product feeds to have a GTIN code. But what is a GTIN code? Learn the answer & more now.

    Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
    May 12th, 2016 4 min read
    Strategy

    The #1 Reason You’re Not Growing Online

    A good digital marketing strategy pays attention to competitors & strives to do what they're doing - only better. Learn how to get ahead of your competition now.

    Photo of Michael Laps Michael Laps Co-Founder & Strategy Director
    Apr 21st, 2015 7 min read
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