The importance of a sound website migration strategy
Whether launching a new version of your site or moving it to another platform, some of the most significant risks of any website migration are a drop in traffic and rankings.
The good news? With the proper preparation and technical expertise, it’s possible to achieve a website migration that maintains traffic levels and grows them.
At Yoghurt Digital, we have extensive experience overseeing a wide range of website migrations, taking a data-driven approach at each project stage. We offer a complete website migration service, starting with initial planning and basic SEO requirements for developers, which includes a comprehensive range of aspects such as page speed insights and redirect mapping. We will also provide post-launch support and measurement to ensure ongoing success.
Our website migration strategies are built on a foundation of technical skills, industry experience, and the flexibility to adapt to any migration project.
Our website migration checklist
We have a comprehensive website migration checklist that covers all the stages from pre-launch to post-launch. Our step-by-step process includes planning, backups, execution, and testing, to guarantee a successful migration. We’ll collaborate with your team to ensure nothing is overlooked and slips through the cracks.
Discovery and stakeholder engagement to ensure all bases are covered
Research to provide the new website is optimised to address focus keywords
Reviewing and updating information architecture to provide solid foundations from the launch
Redirect Mapping updated URLs to ensure page value is retained
A Technical SEO Audit of your staging site to ensure best practices are in place from the time of launch
After-hours support to ensure a smooth website launch
Comprehensive monitoring of all critical metrics to ensure success and take additional action if required
Website migrations are about more than just traffic
While a mismanaged website migration can heavily impact organic performance, it’s not the only metric at stake. The overall user experience, including the ease of finding relevant information and converting, can take a severe hit if your migration isn’t done correctly.
More than a box-ticking exercise
At Yoghurt Digital, our content and technical SEO experts have the skills, knowledge, and experience to ensure your website migration is as smooth as possible. While we follow a comprehensive site migration checklist, our team recognises that all website migration projects are unique. We’ll work with you to develop solutions that meet your particular needs and ensure that nothing falls by the wayside.
Leading Platform Experience
As an agency, we’re well-versed in website migration projects from a variety of platforms including; Salesforce/Demandware, Wordpress, Kentico, Magento, Shopify and many more.
Website Migration FAQs
Website migration refers to transferring a website from one web host or domain to another. The reasons for such a move can vary - from switching web hosts and redesigning the website to rebranding. In this process, all files, databases, and other website data are relocated from one place to another. At Yoghurt, we aim to make this migration seamless, ensuring no disruptions to your website's functionality or SEO.
An SEO migration is a subset of website migration that emphasises preserving the website's SEO performance, including its visibility, rankings, authority, and traffic. An SEO migration involves implementing best practices for maintaining link equity, redirecting old URLs to new ones, and ensuring the new site is search engine optimised. Prioritising SEO during migration helps businesses retain valuable search rankings and traffic.
Website migration can affect your site's performance if mishandled. Factors such as slow page load times (resulting from a non-optimised new site or migration-related issues with caching and optimisation settings) and broken links or missing content can impede user experience and affect brand perception.
Collaborating with an SEO agency specialising in website migration, like Yoghurt, helps mitigate these risks and ensures a worry-free migration.
Site migration can risk your website's rankings and traffic when not correctly executed. Significant threats include the loss of search engine visibility and traffic, which can occur if search engines cannot appropriately crawl and index the new website or if redirects from old to new URLs are not correctly implemented.
Another risk is the loss of link equity, the value your website derives from backlinks. The loss of this value can impact your search engine rankings.
Our SEO experts at Yoghurt have the technical knowledge to ensure a website migration doesn't compromise your SEO performance.