PPC & Biddable Management Services
Boost traffic and conversions through the targeted power of PPC & Biddable Media. With Yoghurt Digital's expertise and supervision, we turn these platforms into engines of growth for your business. Whether it's Google Search, Display, Shopping, YouTube or more, our strategies are tailored to your unique needs, maximising returns from your biddable campaigns.
Clients we work with
Paid Media Services
Google Ads Campaigns
Performance Max (Pmax)
Paid Social Campaigns
Remarketing Services
Affiliate Marketing
Audits, Strategies and Forecasting
Google Ads Campaigns
As Google Certified Premier Partners, we have proven expertise in everything from Search Ads to Shopping Ads to the Display Network. As a leading performance max agency, our Google Ads campaigns offer a comprehensive approach that optimises visibility and conversion. Find more about our unique services for Google Shopping Ads and other channels designed to drive your brand's success.
Performance Max (Pmax)
Performance Max (Pmax) is Google's unified ad product to enhance automation. We manage Pmax by utilising its cutting-edge features like cross-network reach and smart bidding. Our expertise in Google performance max ensures you stay ahead of the competition, boosting results through innovative strategies.
Paid Social Campaigns
Harness the potential of platforms like Facebook, LinkedIn, Pinterest, or Instagram with our PPC - Social Media Ads. We create ads that resonate with your audience, turning casual viewers into committed customers. Explore our Social Media Advertising services to learn how we can elevate your brand's social presence.
Remarketing Services
Stay connected to your potential customers through our tailored remarketing strategies. We help you reengage those interested in your products or services, from Google remarketing to remarketing ads on other platforms. Our remarketing services create opportunities to convert interest into action.
Affiliate Marketing
Affiliate marketing offers robust engagement and growth opportunities. Explore our Affiliate Marketing Campaign Services to optimise and expand your affiliate partnerships, ensuring maximum ROI.
Audits, Strategies and Forecasting
Seeking a clear perspective on the health of your paid campaigns and a concrete strategy for future growth? At Yoghurt Digital, we’re specialists in evaluating and optimising your biddable campaigns. Our extensive audits dig into the data to identify opportunities and shortcomings, giving you a definitive picture of your performance. Whether your campaign needs a complete overhaul or targeted optimisation, we'll map out a path to success, coupled with insightful performance forecasts that enable confident future planning.
Explore our PPC Case Studies
Shades of Success
Shades of Success
Winners Are Grinners
Winners Are Grinners
Unparalleled Expertise in PPC
Our team of biddable media experts is the cornerstone of our success. With dedication, innovation, and unparalleled expertise in PPC, remarketing, and Performance Max campaigns, we ensure a custom-tailored strategy that aligns with your goals and targets. Want to grow your brand in this constantly evolving advertising landscape?
PPC Ad Management Explained
Paid media is any channel where you pay for visibility. Think Google Ads, Meta Ads, Display, and YouTube. Earned media is exposure you don’t pay for directly, such as PR, reviews, and word of mouth. Owned media includes the platforms you control, such as your website, email lists, and social channels. A strong digital strategy uses all three, but paid media is what gives you immediate, scalable reach.
PPC (Pay-Per-Click) is a pricing model in which you pay each time someone clicks your ad. Biddable media refers to ad spaces sold via auction, where placement is determined by your bid, relevance, and quality score. Platforms like Google Ads and Meta fall into both categories, making them powerful tools when managed strategically.
Performance Max is Google’s AI-driven campaign type that runs across multiple networks using automated bidding and targeting. When structured properly, it can drive scale and efficiency. Remarketing targets users who’ve already interacted with your brand but didn’t convert, helping bring them back when they’re ready to act. Together, they create momentum across the funnel.
Search ads appear when users actively look for something. Search ads are high intent, high relevance. Display ads appear across websites and apps, and are great for awareness, recall, and remarketing. Both play different roles. We make sure they work together, with the proper strategy in place for each.
Because it’s controllable, measurable, and fast, PPC lets you target high-intent users, scale what works, pause what doesn’t, and tie spend directly to outcomes. With the right structure and optimisation, every pound has a job to do. At Yoghurt Digital, we don’t chase vanity metrics. We chase profit.
You’ll usually see traffic and activity almost immediately. But real performance gains take time. We recommend a 3-month learning and optimisation window to allow platforms to gather data, test variations, and refine delivery. That’s when momentum builds, and efficiency follows. Ready to move faster, smarter, and with purpose? Get in touch today, and let's get started.