Imagine you’re orchestrating an entire dining experience—fine-tuning the menu, adjusting the ambience, and creating a seamless service. That’s what A/B testing is like for a website. We refine elements to optimise the guest journey. But just as a perfectly seasoned appetiser won’t guarantee a packed house if the main courses are lacklustre, a successful A/B […]
Why Every A/B Test Won’t Directly Increase Revenue (And Why That’s Okay)
