Welcome to The Yoghurt Scoop, where we take you behind the scenes with the people who make Yoghurt Digital tick. This week, we’re chatting with Kate, our Melbourne-based wordsmith, playlist curator, and chronic matcha drinker. From crafting blogs that connect humans and algorithms to decoding Helen Garner and photographing the streets of Melbourne, Kate brings an effortless mix of curiosity and heart to everything she writes (and photographs).
About Kate’s Role and Creative Process
What’s your role at Yoghurt Digital, and what does it entail?
I’m the Copywriter for Yoghurt Digital. I work on content for our clients, proofread internal work, create captions, and write and plan our own blogs. I’ve also been involved in content planning and creation for clients, often guided by SEO research and audience intent, which helps keep things both strategic and human.
What’s one digital marketing trend you’re currently excited about?
I’m really into how the rise of large language models has pushed everyone to value really good content again. With AI in the mix, E-E-A-T is back to being the bare minimum. Both people and Google want writing that feels human, empathetic, and insightful. It’s nice that the algorithm now rewards the same things we’re wired to respond to: stories, experience, and authenticity.
What’s your go-to productivity hack?
Music, but only without lyrics. I have two playlists: Productivity FM and a softer one for longer writing sprints. Both are heavy on techno and indie-electro with lots of synth. Lyrics completely hijack my focus. Also, matcha. It keeps me calm but alert. I don’t love breaks; I’d rather power through once I find flow.
Inside Kate’s Day
What’s the first thing you do when you start your workday?
Usually open whatever doc I left mid-sentence the day before. It helps me drop straight back into the voice or idea without overthinking. Then I’ll check briefs, messages, and my calendar.
What’s your favourite tool or platform you use daily?
Google Docs. It’s simple, collaborative, and always where the real work happens. I also have an embarrassing number of Chrome tabs open: lots of micro-ideas waiting to become something. Outside of the office, it’s my Minolta XG-s, a really good walk-around film SLR.
What’s the most rewarding part of your job?
When a piece of writing lands, when the client says, “You got it,” or when a blog reads as effortlessly as it was hard to write. And I love seeing how words shape performance over time; the creative side meeting the analytical.
Kate Outside the Office
What are your top 3 favourite books, podcasts, TV shows, or movies?
I’m just finishing Monkey Grip by Helen Garner. Her voice is so distinct. I’ve also started The Dispossessed by Ursula K. Le Guin, my first real dive into sci-fi. I’ve never been a Trekkie, but I’ve recently discovered that sci-fi can explore philosophy and politics as much as physics and space. And I just ordered To Photograph Is to Learn to Die by Tim Walker, which looks at how photographers wrestle with time and mortality.
Do you have any pets?
Yes! A ridiculous greyhound named Disco. He’s the life of any greyhound party. He does tricks, has jokes, and even sits, which, in the greyhound community, is basically witchcraft.
If you could have any superpower, what would it be and why?
Time travel so I could people-watch and photograph in another decade.
What’s a piece of advice you’d give to someone starting in your field?
Learn to write with and without AI. When I started, AI wasn’t part of the workflow. The internet still needs opinions, personality, and demonstrated experience. Know your craft so you can guide the tech, not be replaced by it.
If you had to eat one meal every day for the rest of your life, what would it be?
A bento box. Balanced, colourful, and endlessly variable. I’m still thinking about the bento boxes I had on the bullet trains in Japan last month.
What’s your favourite place in the world and why?
Berlin, Tirana, and Tokyo are up there, but for me, it’s Beirut for its warmth and contradictions. I spent a few months there in 2011, and the experience kind of rearranged me. My first impressions were of this charged, beautiful tension: ancient ruins beside modern buildings, beach and ski mountains within an hour of each other, mosques next to churches, and a big mix of East and West. You’d see immense wealth brushing right up against evident hardship, but also a spirit that felt impossibly alive. The city maybe draws its energy from some of those opposites: secular and devout, chaotic and calm, wounded and joyful all at once. It’s changed a lot since 2011, but the warmth, energy and openness of the people I’m certain will always remain.
We hope you’ve enjoyed this peek into Kate’s world. Whether she’s refining a client’s brand voice or building their next big sequence of blogs, she approaches everything with thoughtfulness, creativity, and a sharp instinct for what makes words matter.