5 Minutes With Daniel Rostron hero image
5 Minutes With Daniel Rostron hero image

Each one of our team members play an important role in keeping the agency a well-oiled machine. In our ‘meet the team’ series, we share insights into the lives of the talented individuals that make up our Yoghurt Digital family.

Daniel at music festival

1. What do you do at Yoghurt Digital?

I’m a Senior Account Manager, meaning I work with a variety of leading Australian brands and help them grow through their use of digital. I’m the conduit between the client and our production teams, and ensure that campaigns and projects are executed on time and perform well.

2. If you weren’t doing that, what would you be doing?

I could go one of two ways with this. I have a huge passion for electronic music and used to make a lot of music in my younger years. I can’t play a music instrument to save my life but have always been drawn to pianos and keyboards – there’s something really fulfilling about coming up with a melody, a hook, some chords, and then bringing them to life with a computer.

Otherwise, I’d definitely be doing something to do with food. I’ve always fancied opening my own little food truck selling something random like Indian tacos or arancini, along with plenty of wine and beers/

3. What does a typical day look like for you?

To start with: emails, emails, emails. I catch up on my inbox and write a bit of a to-do list for things I need to box off that day. I’ll then review client performance from the previous day and see if the specialists have any updates for me. The rest of the day can be a real mixed bag, but it’s usually a combination of meetings, reviewing tasks and deliverables, and making sure I’m as completely across my client accounts as possible!

4. What is your favourite thing about working at Yoghurt Digital?

The people, 100%. I started with Yoghurt right as lockdown was sweeping the nation. I was only in the office for about three days before it closed and people had to work from home, so I’ve only actually met about five people face-to-face! Despite this, everyone has been super helpful and so easy to get on with over the many Zoom and Google Hangout calls that have happened since!

5. What are the values that drive you in work and life?

Just wanting to do the best I can at whatever I’m doing. I don’t believe in coasting along, and always want to challenge myself.

6. What do you enjoy doing outside of work?

The same thing any Brit in Australia loves doing: Sitting in a beer garden or on a rooftop enjoying a pint or three in the sunshine! Bonus points for being by the ocean.

7. What are your top 3 favourite books OR podcasts OR movies?

  • Joe Rogan’s podcast is a firm favourite. I usually have one playing in the background during the day if I fancy a change from music. He has such a wide variety of guests and there’s always something pretty interesting and topical being discussed.
  • I’m a bit old school but I never get tired of the Back to the Future trilogy.
  • I’m not really much of a reader but I did fly through all of Dan Brown’s books: The Da Vinci Code, Angels & Demons, The Lost Symbol…

8. What’s the best advice you have ever received?

  1. Always back yourself. You can do more than you know if you put your mind to it and believe in yourself.  
  2. It’s OK to get it wrong. We often do our best learning and growth when we get things wrong.

9. What’s your favourite restaurant in Sydney?

I’m a big fan of Wings x Tins for a super casual post-work wing and beer session, and Big Poppas in Darlinghurst also gets a thumbs up! I’m still fairly new to Sydney in the grand scheme of things so I try and visit new places whenever possible. I was slowly ticking off bottomless brunches pre-lockdown!

10. You’re on a deserted island and can only listen to one album for the rest of your days. Which one would you pick?

That’s a tough one. I can’t narrow it down but it would have to be one of the Anjunadeep albums. It’s far too difficult to say which one though. I love everything about them!

11. What’s your favourite place in the world and why?

I love India. I love everything about it: the food, the culture, the people.  I’m half Indian so I have an affinity to it already but it wasn’t until I actually visited that I developed a real love for the country. I need to plan a trip back there again soon. Goa is every bit of me and more!

12. What’s the best meal you’ve ever had?

A few years ago I was in Florence for a friend’s wedding. We were roaming from bar to bar soaking up the atmosphere and aperitivos when we stumbled across a very unassuming steak restaurant that we thought we would take a punt on and eat at.  

Long story short, it was probably one of the best steaks I’ve ever eaten. No frills – just a slab of meat on a plate, no sides, no fuss. Perfectly seasoned, no sauces, cut through it like butter and it just melted in your mouth. I’ve yet to find another steak to live up to a Florentine, but I hear Bistecca in Sydney may give it a run for its money!

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