Hamish Snodgrass

Winning the Conversion Rate War: How Small Changes are Defeating Big Overhauls in 2023

Hamish Snodgrass Experimentation Lead

The Hidden Google Tag Manager Feature You’re Not Using But Should Be: Data Layer Variables

Hamish Snodgrass Experimentation Lead

Effortlessly Add GA4 To Your Website: A Beginner’s Guide

Google Analytics is one of the most powerful tools for website owners; it provides insights into how users interact with your site. Google Analytics does this by collecting usage data and presenting it to you in a digestible format, unveiling the areas of your site that need improvement. You may have seen that Google Universal Analytics ends in July 2023 to make way for the new and improved Google Analytics 4, or GA4 for short.

Amy Cheng Head of UXC

Hamish Snodgrass Experimentation Lead

Elliot Nash Copywriter & Marketing Specialist