Amy Cheng

Head of UXC

Amy Cheng is the UXC Team Lead at Yoghurt Digital. With over 15 years of digital experience, Amy began her career as a freelance graphic designer before discovering her passion for experimentation and proving things with data, not opinions, well before she became a Yogi. In her career, she's used her expertise to run various user research and experimentation programs with clients big and small and even dabbled in the world of counselling and psychology, making her a skilled communicator. When she's not in the office, you'll find Amy enjoying watercolour illustrations in her spare time.

Latest posts by Amy Cheng

How To

Effortlessly Add GA4 To Your Website: A Beginner’s Guide

Google Analytics is one of the most powerful tools for website owners; it provides insights into how users interact with your site. Google Analytics does this by collecting usage data and presenting it to you in a digestible format, unveiling the areas of your site that need improvement. You may have seen that Google Universal Analytics ends in July 2023 to make way for the new and improved Google Analytics 4, or GA4 for short.

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